The merger of GAF and ELK
finally completed in 2007. The new company was called GAF-ELK and
featured the best of both companies.
In the western region the
Elk brand shingle styles and colour drops were the featured shingles
of the new 2008 GAF-ELK product line.
The company has now changed
its branding once again in 2011. The company is now simply known as GAF.
Now that GAF has merged the
Elk products into its mix, and also discontinued a number of product
lines Elk once made, GAF is ridding all names associated with the old
Elk line. Everything is now branded as GAF shingles. GAF is expunging
the ELK name that was so well respected. Too bad.
GAF made a significant
announcement to their warranty offerings going forward in January 2011.
Where they used to offer
light weight entry level "30 year warranty" shingles, plus 40 year
mid-weight, and lifetime limited warranty heavier weight shingles, going
forward they now call all of their fiberglass laminated asphalt shingles,
regardless of old warranty or thickness,
as having a "Lifetime Limited Warranty".
not promising that their shingles have a certain life
expectancy or longevity, nor are they promising that their shingles will
last a "lifetime" (or 15 years, or 30 years, or 40 years, or 50 years).
They are making a declaration or warranty statement, a "Limited Lifetime
warranty", (please read their actual wording), that says that they
promise... to the original owner purchasing the shingles for the
specific property ...for the "lifetime" of the original owner ...
that they MADE the shingles to the standard that they intended to
make them, free of defects, according to the standards of GAF.
They are not
promising how long their shingles will last on your roof.
They are not promising that their
shingles will last a lifetime, nor are they promising that their
shingles will last 10 years, 20 years, or 50 years. They are simply making a "lifetime"
commitment, that they made the shingles the way they said they would. If
a shingle is found to be defective, and if it can be proven that the defect
is caused by GAF not making the shingle to the standard they "intended"
to, "then" a claim may be made for the remaining pro-rated value as
determined solely by GAF. If the shingle wears out in 10 years, and GAF
determines that the shingles were made to the "standards that GAF
intended to make them", then GAF won't replace those
shingles. They will say, as other shingle manufacturers will
say, that each region and roof and weather conditions and climate in an
area is different, and that will affect the longevity of their shingles
differently and out of their control. It sounds like a lot of hot air,
but in fact, no shingle manufacturer is actually "guaranteeing" how long
they will last.
A "Lifetime Limited
shingle warranty is NOT a promise of how long shingles may or may not
last. They in fact promise nothing for a shingle's longevity or life expectancy.
The result of this promise
is that most other shingle manufacturers now offer a similar
"promise"... that the shingles will be made to the standard they
intended to make them. Nothing more, nothing less ... is promised.
When it comes to choosing a
shingle ... buyer beware now. Caveat Emptor ! Don't let the roofing
contractors fool you into thinking you are getting a high end quality
shingle just because it is called a "lifetime" shingle. And that goes
for every brand.
Now, GAF has deleted a
segment of their shingle varieties out of their offerings, as a result of
the "Warranty Statement changes".
Discontinued is the 40 year
line of laminated shingles, as GAF is no longer pursuing marketing
"mid-weight" mid quality shingles.
GAF now calls their entry
level thinner laminated fiberglass asphalt shingles a Timberline HD.
they used to call this shingle the Timberline Prestique 30 HD, but they
dropped the "Prestique 30" part of the name. It is essentially the same
looking shingle (although thinner), and the same "builder's grade" entry level
shingle. It is built for price sensitive roofers and builders who want
the cheapest stuff they can find.
GAF Timberline HD Lifetime
shingles are a very thin, lightweight shingle
meant to achieve price points. It weighs in the range of 203 to 209 pounds per
square, 15% to 17% lighter and thinner than virtually all other shingle manufacturer's entry level shingles.
It used to weigh 240 pounds or so back in 2010, but GAF intentionally
has tweeked the contents of its shingle to save asphalt, and therefore
save itself money.
So they are selling a
shingle that is around 15% thinner, 15% lighter than many other brands, yet they continue to charge
similar prices to everyone else. In our opinion, that is not great
value, it is not good value, in fact we are not clear if it is even a
good shingle any longer. It certainly is an "econo" shingle far lighter
than anyone else currently makes, and I for one do not want to be a
guinea pig with these super thin laminated asphalt shingles.
GAF still makes their
heavier weight laminated shingle. They used to call it the GAFELK
Timberline Prestique Lifetime High Definition. Now they are called GAF
Timberline Ultra HD. These heavier weight shingles are still needed to
suit discriminating buyers tastes who are seeking better looking roofing
that contributes to better looking homes. The thinner types mentioned
earlier do not have near the texture and good looks as these thicker,
meatier, improved-storm-resistance laminates.
We were stocking the GAF Timberline laminated shingles
until we discovered how thin and light they had become in 2011. We have
discontinued this product as a stocking product, but if one desires
these laminates, we can special order them in for you. They are
the starter house or builder's grade level of laminates meant for those "a little price
We believe that thicker versions are more wind resistant,
storm resistant, thicker in looks, and well worth a little extra
Therefore, our company no
longer carries GAF Timberline brand shingles in stock, as we do not
consider them great value for the price one pays for them. We will
special order them in for those desiring a specific colour or still wish
to take a chance with the new GAF method of building laminated asphalt
Remember that selecting the
thicker version of any brand of shingles is not to get you ten or twenty more years of performance,
although it probably will yield a longer life. Rather the
thicker heavier "Ultra" version shingle is more storm resistant, carries a
higher wind warranty, and looks much better too. The idea is not to get to
the year 2050 instead of 2040 or 2030, but instead to have a better looking,
better performing shingle for the next 5 to 15 years, the period that we
all really care about, which is... right now.
You can use thinner looking
shingles, of course, but remember that 50 to 75% of the style and curb
appeal of the home is directly determined by the texture, style,
thickness, and realism created by the roofing materials you select.
pride in your home, and the investment it represents, by installing
quality attractive roofing shingles. In this new real
estate market which is now "a buyers market", CURB APPEAL MATTERS. If your
home looks as good or better than others in your neighborhood, then your
home can sell faster... or for more money! While selecting your roofing,
invest in curb appeal, not just storm and weather resistance.
GAF has its own unique
set of architectural shingles as well. Country Mansion, Camelot, Grand
Slate, Slateline, Grand Sequioa, and Grand Canyon all emulate old world
We can special order in any of these unique styles for you.
more information on better quality shingles, and on heavier shingles ...check out the following